D&AD New blood award for IMAX brief

Imagine amplifying every moment and stepping into an era of design that stretches the imagination, where limits dissolve into a panoramic expanse. Where every moment is magnified, this is the IMAX concept, an elongated design that transforms into a window of opportunity for immersive visuals, showcasing the unparalleled experience of IMAX. Paired with the sub-brands of Live, 70MM, Docs, and Home. Together, they compose the bedrock of a design system that resonates with the immersive essence of IMAX itself. In this realm, the logo and sub-brands are not confined by traditional boundaries. It becomes a boundless canvas that invites exploration and imagination. This concept is about amplifying details, transforming every moment into an opportunity for awe. Welcome to IMAX.

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Read more about the brief here